We had a simple tag to put to activate the Adequa solution and measure the value in complete transparency. At the end of the test, we decided to generalize it to the entire audience.
The Acuitis Group has chosen to test Shortcut on two sites with very different characteristics.
Direct Optic, the leading online retailer of eyewear and hearing products, presents a vast catalog of products classified by category, as do many retail sites. Shortcut allows visitors to easily find their advanced search or started order.
Laboratoires Unisson offers an appointment booking form for hearing diagnoses. With Shortcut, all forms are returned to visitors who have not finalized their appointment booking.
Regardless of the level of complexity of the site, Shortcut simplifies the user experience and shows immediate results.
On Direct Optic's website, users who use Shortcut have a conversion rate 2.6 times higher than other users.
Visitors using Shortcut generate 2.6 times more revenue.
We had a simple tag to put to activate the Adequa solution and measure the value in complete transparency. At the end of the test, we decided to generalize it to the entire audience.
Acuitis was founded in 2010 and has more than 100 "soft-price" optical and hearing houses. The Group is pursuing a significant external growth strategy, including the acquisition of Laboratoires Unisson, Direct Optic and Lentillesmoinscheres.com.
